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This is the story of how one husband and wife team has been transforming lives for well over two decades – first their own and then of the thousands of men and women who rely on their health, fitness & nutritional expertise. Come join this dynamic couple as you travel on your own life-changing journey toward optimal health and the lean, fit body you deserve.

We’re Shaun and Karen Hadsall, owners and co-founders of Beyond 40, and our mission is simple – to help you achieve your best possible health so you can enjoy your best possible life.

I’m a self-proclaimed “hillbilly from Birch Run, Michigan” who’s used my humble beginnings to teach people around the world how to achieve a healthy lifestyle for the body, mind, and soul.

Karen's passion for health, fitness, and nutrition began back in high school. She excelled at basketball, volleyball and cheerleading at an early age, which first sparked her interest in exercise, nutrition, and the benefits of a healthy lifestyle.

Now at the age of 60, Karen not only maintains a fantastic physique, but she also looks 10 to 15 years younger than most people her age, even after winning a battle with cancer when she was only 47 years old.

Almost losing Karen ignited our passion for helping others and became the inspiration for us to start Beyond 40.

After strength training hard for several years with mediocre results, I eventually reached a plateau. Convinced that “more” was better, it was only natural to train longer and harder thinking it would push me through his plateau until I almost completely burned out.

Frustrated from wasting time and money along with my consistent effort to succeed and passion for fitness, I began studying and researching relentlessly.

Although I was initially drawn to the contest for physical results, I quickly connected with success stories of past winners who had overcome obstacles that mirrored my own challenges.

I read a story about a father who had struggled because he wasn’t able to see his kids, and I immediately related to it. I was also a young father at that time, and I wanted those changes in my own life.

It inspired me to change my philosophy about fat loss and life, the people I hung out with, my lifestyle, and actually pursue legal visitation rights of my little girl.

By the end of the contest, I had joint custody rights of Jordan, was completely debt free, and mended broken relationships. Plus, I had a new body!

With over 200,000 entries and over 22,000 finishers, I finished 1st Runner-Up Grand Champion in the now famous Body for LIFE™Contest.

After completing my physical transformation I realized every area of my life had become more rewarding and fulfilling, so I had a deep desire to share that gift with others.

Karen & I strongly believe fitness is the anchor to strengthening every other area in life. And we’re committed to providing you with the purest and most potent products to help you reach your goals as fast as possible.

We’re also passionate about God, our marriage and our beautiful family of four children and seven grandchildren.